http://www.blogtalkradio.com/the-agency-review-projectThe Agency Review Project is a weekly show dedicated to the growth and management of advertising, marketing and public relations agencies.enCopyright Erick Pennington (C/O Blogtalkradio)Sat, 15 Jun 2019 07:15:00 GMTWed, 18 Apr 2012 17:30:00 GMTMarketingBlogTalkRadio Feed v2.0https://dasg7xwmldix6.cloudfront.net/hostpics/b51c1118-5ba0-4457-a176-475324e4a689_dsc05422.jpghttp://www.blogtalkradio.com/the-agency-review-projectThe Agency Review Project is a weekly show dedicated to the growth and management of advertising, marketing and public relations agencies.feeds@blogtalkradio.comBlogTalkRadio.commarketing,branding,agency,creative,800 degrees,concept,mark speece,naming,social mediaThe Agency Review ProjectnoThe Agency Review Project is a weekly show dedicated to the growth and management of advertising, marketing and public relations agencies.episodichttp://www.blogtalkradio.com/the-agency-review-project/2012/04/18/crawfordmikus-design-road-to-reinventionMarketinghttp://www.blogtalkradio.com/the-agency-review-project/2012/04/18/crawfordmikus-design-road-to-reinvention/#commentshttp://www.blogtalkradio.com/the-agency-review-project/2012/04/18/crawfordmikus-design-road-to-reinventionWed, 18 Apr 2012 17:30:00 GMTCrawford/Mikus Design: Road to Reinvention New technology and new media have forever changed the way we live and interact, and in the year 2012 it's hard for many of us to even remember a time without internet, much less social media and mobile apps. Scott Mikus, co-founder of Atlanta-based creative marketing and design firm Crawford/Mikus Design, remembers well. When he and his wife, Elizabeth Crawford, opened the doors to their agency in 1989, the internet was still something out of a sci-fi flick, business and successful communication were predicated on face-to-face interaction and "thank you" notes were still written by hand. In a stark contrast of agencies that have sprung up seemingly overnight in recent years with a focus on new tools and channels, Crawford/Mikus represents a case study in perpetual adaptation and reinvention through its 23-year history. It offers the experience of veterans and the knowledge and skills of tech savvy 20-somethings. Join us as Scott talks live with Erick Pennington, host of The Agency Review Project, and discusses his road to reinvention.        00:38:00The Agency Review ProjectnoBranding,Creative,Marketing,Agency,Social MediaNew technology and new media have forever changed the way we live and interact, and in the year 2012 it's hard for many of us to even remember a time without ihttp://www.blogtalkradio.com/the-agency-review-project/2012/04/04/concept-burgeoning-birmingham-agency-birthing-big-ideasMarketinghttp://www.blogtalkradio.com/the-agency-review-project/2012/04/04/concept-burgeoning-birmingham-agency-birthing-big-ideas/#commentshttp://www.blogtalkradio.com/the-agency-review-project/2012/04/04/concept-burgeoning-birmingham-agency-birthing-big-ideasWed, 04 Apr 2012 20:00:00 GMTConcept: Burgeoning Birmingham Agency Birthing Big Ideas   Marketing services firms have been adapting to the most dramatic paradigm shift in the industry in decades, one in which they are challenged to provide ever-increasing value to their clients. This value is defined in myriad ways, including heightened vertical expertise and better and more actionable analytics. As much as anything, however, the value sought by corporate marketers can be summed up in one word: ideas. Agencies are being tasked with making their clientssmarter, smarter than their competitors, smarter than their peers and smarter than the very people with whom they share an executive board room. The latter is especially important because it's a seat that they have only just begun to occupy. Join us as we speak live with Susie Kelley and Rebecca Graves, the leaders of Concept, Inc., a Birmingham, AL-based branding and marketing agency that has built its 15-year practice on delivering business-building ideas for its clients. Hear their story, their approach and how they are navigating through the paradigm shift with a passion and focus on birthing big ideas. 00:24:00The Agency Review ProjectnoConcept,Creative,Marketing,Agency,BrandingMarketing services firms have been adapting to the most dramatic paradigm shift in the industry in decades, one in which they are challenged to provide everhttp://www.blogtalkradio.com/the-agency-review-project/2012/03/28/branding-at-800-degrees-with-mark-speeceMarketinghttp://www.blogtalkradio.com/the-agency-review-project/2012/03/28/branding-at-800-degrees-with-mark-speece/#commentshttp://www.blogtalkradio.com/the-agency-review-project/2012/03/28/branding-at-800-degrees-with-mark-speeceWed, 28 Mar 2012 17:30:00 GMTBranding at 800 Degrees with Mark Speece Join us for a rare opportunity to hear from a world-class branding authority as we talk live with Mark Speece, CEO and Naming Director at 800 Degrees, an Atlanta-based brand consultancy. Speece and 800 Degrees co-founder Natalie Ross between them have worked for the three largest branding firms in the world and provided service to seven of the Fortune 10. Speece developed into one of the country's most accomplished and renowned experts in the field of branding when he was responsible for verbal branding practices at FutureBrand and Landor New York. Prior to starting 800 Degrees 10 years ago, he was Vice President of Corporate Marketing for The Sterling Group.  His teams have named such consumer products as Cadillac's Escalade, Windows' Outlook and Listerine's PocketPaks. Speece also serves on the faculty of Emory University's acclaimed Goizueta Business School as an adjunct professor. Tune in to hear what it means to create the perfect brand at 800 Degrees. 00:49:00The Agency Review ProjectnoMark Speece,800 Degrees,Branding,Marketing,NamingJoin us for a rare opportunity to hear from a world-class branding authority as we talk live with Mark Speece, CEO and Naming Director at 800 Degrees, an Atlan