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Storytelling: A Powerful Tool for Creating Company Culture—and Winning Customers

  • Broadcast in Business
Kelly Scanlon

Kelly Scanlon


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Mikki Williams, CSP, CPAE, joins Talking Business Now host Kelly Scanlon to discuss how your business can gain a competitive advantage through storytelling.

Williams is the owner of Mikki Williams Unltd. She’s a Hall of Fame Professional speaker, a TEDx speaker, an executive speech coach and a Vistage resource speaker and Master Chair.

In this episode of Talking Business Now, Mikki shares these insights with listeners:

  • How to invest employees, customers and stakeholders through story so they care about your data
  • Why it's important to understand that you are in the "emotional transportation business" every time you give a speech or presentation
  • How to use stories to create culture
  • How to use stories to promote your company's brand

Williams was chosen as one of the best speakers in the country by Meetings and Convention Magazine along with Tony Robbins, Bill Gates, Rudy Giuliani, Lou Holtz, Zig Ziglar and Jay Leno. An award-winning speaker for Vistage International and Master Chair of two of their peer advisory boards in Chicago, Williams is a global celebrity speaker, transformational storyteller and executive speech coach. She is the creator of Speakers School, Keynote Kamp and The Mikki Mouth Club.


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