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Packaging People: How Leaders Can Impress

  • Broadcast in Business
Kelly Scanlon

Kelly Scanlon


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Sylvie Di Giusto [pronounced Dee-Juice-Toh] joins Talking Business Now host Kelly Scanlon to talk about "packaging people."

That's right, Di Giusto packages people. She's an image consultant, the author of "The Image of Leadership" and an online program called "How You Impress," and the founder of Executive Image Consulting in New York City. She and her firm help individuals and companies understand how people make up their minds very quickly about them—and either open the door for them or slam it shut.

In this episode, Di Giusto talks with us about making a great first impression and how to control the message we send to others. Some of the tips she offers are:

  1. The 7-second rule
  2. How to deal with confirmation bias
  3. The ABCD of your first impression
  4. How to use social media to control first impressions


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