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The Story of Elf on the Shelf

  • Broadcast in Entrepreneur
Kelly Scanlon

Kelly Scanlon


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During this holiday season, enjoy a replay of my popular Elf on the Shelf episode with co-founder Chanda Bell. She gives us the behind-the-scenes scoop on how she, her twin sister Christa Pitts, and her mother Carol Aebersold transformed a cherished family tradition into a best-selling and enduring holiday brand.

The company, Creatively Classic Activities and Books, was founded in 2005. Thirteen years later, more than 13 million of the ever-popular elves can be found around the world. In addition to the elves, the company's products include books, Christmas pets, the Claus Couture collection, music videos and others.