Using Purpose to Drive Profits, with May McCarthy

Best-selling business author and consultant May McCarthy joins Smart Companies host Kelly Scanlon to discuss how finding your company's purpose can lead to more profits. She'll discuss:

• Creating a purpose or a “why” for your company
• Examples of successful companies and their “why”
• Emphasizing your company’s purpose through demonstrative action
• Strategies for using purpose as a driver of strategy and decision making
• How purpose creates profits

McCarthy is an author, speaker, university lecturer and angel investor has co-founded and helped grow seven successful companies. She is the author of the best-selling "The Path to Wealth: Seven Spiritual Steps for Financial Abundance."