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Transforming Your Body - and Your Life with the Founders of HitchFit

  • Broadcast in Fitness
Kelly Scanlon

Kelly Scanlon


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Making Kansas City a more fit and healthy place, one person at a time. That’s the mission of fitness power couple Micah and Diana LaCerte, co-owners of Hitch Fit Gym & Hitch Fit Online Personal Training.

These entrepreneurs and World Champion fitness athletes have graced the covers of both fitness magazines and Thinking Bigger Business, and have pursued their mission passionately since 2009.  They have aided clients locally and globally shed over 250,000 pounds of fat.

Micah and Diana launched Hitch Fit in the heart of a recession, with a shoestring budget, and a big dream. The online personal training business, which they built organically and through social media, has spread to 71 countries. Hitch Fit was one of the first online personal training systems. In a now saturated market, Hitch Fit stands apart by sticking with the customized approach for each client.

Hitch Fit Gym opened its doors in August 2009 as one of the first transformation focused gyms in the US. The entire focus at Hitch Fit Gym is client success, not client retention, and helping each person achieve their goals by teaching them healthy, sustainable eating and exercise habits.

Listen in as Diana and Micah share their story of entrepreneurial success.

To hear all the podcasts in the Smart Companies Thinking Bigger lineup, please visit our archives.