Tweet Naked: Using Social Media to Build Your Brand

During this #WorkTrends, author of "Tweet Naked" Scott Levy (@FuelOnline) will shed light on how businesses or individuals can use social media to grow their business or brand. Once they gain the following and/or exposure, his book shares tips and tricks of how to maintain visibility and use social media correctly and efficiently. Scott will also discuss when individuals and organizations need to consider having an agency manage their social presence.

We will explore real-life examples of companies using social media correctly and incorrectly, as well as what Scott does personally on Facebook, Google+, Pinterest, LinkedIn, YouTube and, his favorite, Twitter.