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Content marketing can be a primary method to growing your business, but, constantly coming up with original content ideas can be a serious challenge.
The key to finding great topics can be as easy as discussing relevant and current topics about your industry or browsing popular sites in your niche. This will give you a good idea what your audience is actually interested in.
In this episode, your hosts, Bill, Rick and Steve discuss key thoughts to consider for your content marketing strategy.
Steve Smith – GrowthSourceCoaching.com
Bill Bernard – WFBLegalConsulting.com
Rick Moscoso – Captivate365.com
You can certainly check out any site (that is worth its salt) online to find out what is trending in content marketing. What the best standards are, design etc. And true enough, you can check out our own site, we’ve had a lot of conversations about this very topic.
What about the future? Standards change. Expectations increase and technology improves. If you want to make sure your efforts stay effective, you need to adapt, or even stay ahead of the curve. We’re going over 7 main ways great content will be different in the future, from author Neil Patel.
This week's guest and Co-Host is not only one of the world's foremost content marketing experts but he's also a number of other things:
Mr. KEY (Karnika E. Yashwant) started his journey on entrepreneurship at the age of 14 and before turning 20, he launched various successful business ventures with his innovative strategies and commendable marketing ideas. KEY has helped business from startups to Fortune 100's. Making Content Marketing execution practical and affordable to businesses of all sizes has been the mission of KEY for half a decade.
Karnika is also known for his great oratory skills on various topics ranging from Technology to Spirituality. He is highly credited for his motivational speeches especially to the youngsters.
He is an award winning life-coach, where he can help a person at any point of their life. Being a man of many talents, he hasn't left the fields of Psychology, Hypnosis and many more to add up in his sleeve. He is an author with 6 published books and an extreme sports enthusiast with many licenses under his belt.
Karnika's different view on life: A Single Idea, A single smile, A single decision, A single second, A single person, A single sight, A single mistake CAN CHANGE OUR LIFE!
Being the man of many awards and honours for his contribution to the Business world and the Society, he stands the role-models for many blooming young entrepreneurs and aspiring youth-stars of the world.
Welcome to The Keeping it Human Improvised Marketing Show
I am Kathy Klotz-Guest, founder of Keeping it Human, in Silicon Valley. This show airs Thursdays at 3:30 PM PDT most days. We help business and marketing executives and their teams humanize what they do by telling their most important company, product, employee, and customer stories to the world.
This podcast is all about making marketing more human, fun and effective. We are a jargon-monoxide-poisoning free zone. Leave a comment on the blog.
How to Find and Hone Your Content Voice
Your content's secret sauce depends on your voice. How do you hone it so it works for your organization? Join me as I chat with one of my favorite content people who helps dial LinkedIn's marketing content to 11, Jason MIller. Jason worked in music for 10 years before moving to B2B. Today, he helps shape LinkedIn Marketing's voice and he uses his personality to do it. Get ready to turn up your content voice to a Spinal Tap 11.
Jason Miller leads global content and social initiatives for LinkedIn Marketing Solutions helping marketers understand how to use LinkedIn to achieve their marketing goals. Before B2B, he spent ten years at Sony developing and executing marketing campaigns around the biggest names in music. When he is not building campaigns and creating remarkable content and tracking the ROI, he is winning awards as a concert photographer, singing 80’s metal karaoke, and winning at Seinfeld trivia. Jason is a frequent contributor to Content Marketing Institute, Social Media Examiner and has presented at numerous industry conferences including Dreamforce, Social Media Marketing World and more.
Isn't Everybody Growing Business by Content Marketing?
Aplologiesw to anyone who tuned in yesterday. We had some technical difficulties, and then were interrupted by an event at the office, so we cancelled for the day. But we're back!
Why Isn’t Everyone Growing Business by Content Marketing?
I have to admit that when I first decided to get into this business, I thought I was going to find that virtually everybody had already adopted the methodology of growing businessby content marketing. But I was wrong.
There are just an amazing number of people with narrow target audiences who are doing the wrong things. Some get well ranked purely by accident and without any deliberate control. They could do so much better with such a small amount of directed effort!
Tune in and discver how to deliberately target an audience on the internet. Wouldnlt you like have gueranteed customers calling on you, instead of you cold calling on customers who might have no interest in you whatsoever? I know that I hate cold call selling. Do you?
Okay, you’re blogging, you finally decided that it had to happen, or maybe you started doing it last year and you’re getting some steam going. I bet you’re doing more content than you were back then, and if you just started, I am sure that it looks like a big challenge to keep it going (as much as you think you should).
To stand out from the crowd, we need to be more interesting, interactive and data-driven with our content. We need to give users a unique experience. One solution that is becoming more prevalent is interactive content marketing. Know what that is? No? Well, we’re going to tell you today!
Plus, do you know what the most expensive keywords are on Google in PPC? We have the list – ALL THIS TODAY ON THE EDGE!
I'm often asked about how much to blog, and how to find blog content. In this episode of Syndicating Your Content you'll get some tips on finding content to use as a post or to inspire a post. Once you start using some of these methods, you'll find it easy to come up with blog post!
Make sure to visit Syndicating Your Content and sign up for your FREE 6 Lesson Social Media Ecourse!
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ABOUT TODAY’S SHOW:
Chalene takes you through her steps when preparing content and how to connect and be creditable on video and attract more customers.
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Lee Odden is a world-renowned digital marketer that started working in web development and online marketing in the late 1990s. After working on engagements for companies like Toro, Supervalu and the U.S. Veteran's Administration, he shifted his focus to working with an upstart digital PR agency.
After introducing an SEO service called TopRank to the PR agency, it became the company itself - TopRank Marketing. Lee Odden is the CEO. TopRank Marketing is a fast growing digital marketing agency based in Minnesota that consults for Fortune 1000 B2B and B2C companies.
In perhaps the greatest recognition I've received with my content marketing efforts, I was named along with Lee by LinkedIn as one of 31 Content Marketing Thought Leaders to follow in the industry. Lee provides some insight into how his firm is working with some key brands in the industry and how he's advancing their content marketing efforts.
Lee isn't just a leader in the industry, he's also an incredibly gracious person and patient teacher. I've been a student for over a decade!
In this episode, Deb talks about how to market yourself as a professional content writer, wean away from the content sites, and build your own brand. Some of the ways to do this include:
*Using PLR articles to boost your brand and for reselling
*Finding your own clients and article markets
*The Difference Between content sites and content markets
*What NOT to do with PLR products
*How to decide your value as a content writer
*Rebranding your PLR products
*Other things to do to market yourself as a content writer
Listen in to today's show and find out how to use PLR articles, as well as other means to increase your standing as an online content writer, communicate high-quality, and move your writing career forward.
Deb discusses how to use different easy-to-apply techniques to boost your writing career and/or brand.
-Why I Was Initially Resistant to PLR Products
-How I Use Them Now
-How to Build Your Audience and Find Your Market
-Other Techniques to Increase Your Brand Awareness and/or Writing Career
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I've got known for saying "content marketing is a commitment, not a campaign" and it's something that crops up on my Twitter feed quite often.
In this week's episode of the show, I talk through what this means to me and what we at Moondog do when approaching a "commitment".
Content Marketing is never an easy fix; it takes time to think, analyse, plan and be strategic as well as be creative. It's worth it, but as the title of the show suggests, to make content marketing work for your business, you really need to be in it for the long haul.
For feedback, please contact me on Twitter or directly through the Moondog website
Show notes available here.