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Im Ja P.Choi: Caring for my Mother and Establishing a Home Care Agency

  • Broadcast in Motivation
To The Stars Through Adversity

To The Stars Through Adversity


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Our Guest: 

Ms. Im Ja P. Choi is a Korean-American entrepreneur who founded Penn Asian Senior Services (PASSi), a nonprofit organization serving the needs of homebound Asian American seniors with language barriers. After her daunting experience caring for her own mother with cancer, she established a home care agency for Korean American seniors in 2004, but expanded to all Asian Americans and other under-served seniors in 2005. 

After 12 years of her unyielding efforts as Executive Director, PASSi now became the largest homecare and adult daycare provider in Pennsylvania for Asian Americans. PASSi currently provides care to over 640 seniors in 14 Asian languages and hires 570 employees. Ms. Choi also established, in 2006, Penn Asian Vocational Institute, a vocational school that has produced over 1,000 Home Health Aide and Certified Nursing Assistant graduates. 

Ms. Choi has received many prominent honors, including Take the Lead Award from the Southeastern PA Girl Scouts in March 2015, installed as a Distinguished Daughter of Pennsylvania in October 2014, Ellis Island Medal of Honor which was registered as a part of the US Congressional record in March 2013. She also received Community Health Leader award from Robert Wood Johnson Foundation with $125,000 prize in 2011. Ms. Choi earned a MS degree in Organizational Dynamics from the University of Pennsylvania. She lives in Montgomery County Pennsylvania with her husband, Jung Choi, and has two grown children and three grandchildren. Please visit her website at

Our Host: Svetlana Kim, Author, Speakere, and Consultnat. More about Svetlana at