High level customer service oriented leader with a history of success in both collegiate and corporate licensed merchandise, media and marketing industries.
Austin joined Purdue Marketing and Media in Summer 2016 as Manager of Trademarks & Licensing. Austin manages and protects the Purdue brand while leveraging licensed vendors to enhance university development and visibility nationwide.
Austin’s intercollegiate athletics career started as an Assistant Sports Information Director at the University of South Carolina and Georgia Tech, respectively, for a combined six years. Austin served as assistant director of corporate alliances at the NCAA, a position she assumed from April 2003 to January 2010. In this role, Austin oversaw the daily management of the NCAA licensing programs, the NCAA championship equipment supplier program and the NCAA championship event-merchandising program. Austin was also responsible for assisting in the development of strategic business alliances with the NCAA’s Corporate Champion/Corporate Partner Program and areas of television, radio, Internet, and publishing.
Prior to joining the NCAA, Austin worked at Eli Lilly and Company in Indianapolis, Indiana as a consumer marketing associate, managing numerous vendor relationships and supporting strategic product launches for two years. Prior to joining Eli Lilly and Company, Austin worked at Deloitte & Touche in Atlanta, Georgia and Indianapolis as an Assistant Director of Corporate Communications for three years.
Austin received her bachelor’s degree in Journalism from Indiana University – Purdue University at Indianapolis and a Masters of Sports Administration degree at Ohio University.