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Jacqueline Shaw - Promoting Culture & Fashion from Africa

  • Broadcast in Fashion
Summer Rayne Oakes

Summer Rayne Oakes


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Perhaps no one person is more enthusiastic about Africa's potential as Jacqueline Shaw, founder of "Africa Fashion Guide." A designer by trade, Shaw discovered her creative roots at a young age and later channeled these abilities to design clothes.

She worked with a myriad of fashion companies including PUMA, Russell Athletic, Ocean Pacific, and Fila before she turned to developing Africa Fashion Guide, which initially was a website promoting great design and manufacturing out of Africa. What started as a passion project morphed into a full-time job, where she works closely with people to promote textiles manufacturing within the African continent.  "I love textiles," Jacqueline says. "I've been blessed...[through] my career to travel...around the world."

In the 11th episode of "SRO Conversations," Jacqueline speaks about the joy she gets from exploring different cultures and designing clothes. She talks about the reasons behind her work and her vision of the future. "Am I here just to design pretty clothing?...[Or] is there more?" Jacqueline discusses her drive, and where she finds inspiration to get things done. "I really hate to see...potential unfulfilled."

If you are interested in sustainable design or the rise of African influence in the apparel industry, you won't want to miss this episode of "SRO Conversations."

To view all conversations, including this one, visit

Direct any comments/questions for this episode on Twitter @sroakes with #SROConvo

You may also follow Jacqueline on twitter @AfricaFashGuide.