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Today's show features Anna Bager. Last September Anna was named President of Out of Home Advertising. Representing $8 billion is size, has had over 60 quarters of consecutive growth.
There is an important connection between billboards and retailers. Two thirds of all billboards are devoted to local businesses.
Hear about the donation of open inventory to help local markets during the Covid 19 pandemic.
Representing 4% of total advertising, outdoor advertising continues to be mainstay. There are more elements including transit, murals, airports...it's a rich media.
