HR Happy Hour 275 - Employer Branding on a Global Scale at GE
Hosts: Steve Boese, Trish McFarlane
Guest: Shaunda Zilich, Global Employer Brand Leader, GE
This week on the HR Happy Hour Show, hosts Steve Boese and Trish McFarlane are joined by Shaunda Zilich, Global Employment Brand Leader for GE to talk about employer branding, recruitment marketing, and working with employees and the marketing staff to achieve employer branding goals.
Shaunda shared some key insights about GE's approach to employer branding, how to engage employees, hiring managers, and business leaders to help spread important employer brand messages, and to best position GE as well as communicate, support and align with business strategy. She also shares some ideas about how to get employer branding and recruitment marketing programs off and running, even with limited, (or maybe even no) budget, staff, or resources.
You can learn more about GE at www.ge.com/careers where you can learn about GE's new initiative to place 20,000 women in technical roles.
We also chatted about bourbon, snowstorms, and Trish and Shaunda both shared some incredibly important news of their respective company's recent announcements with the NBA. This is HUGE news (definitely to Steve anyway).
This was a fun and interesting show, thanks so much to Shaunda for joining us!
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