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HR Happy Hour 115 - 'The New Employer Branding'

  • Broadcast in Business
Steve Boese Trish McFarlane

Steve Boese Trish McFarlane

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HR Happy Hour Episode 115 - 'The New Employer Branding'

Sponsored by Aquire

Thursday, August 25, 2011 - 8PM ET

Call in 646-378-1086

Follow the conversation on Twitter - hashtag #HRHappyHour

The internet, the rise of social media, the constant connectivity that mobile smart phones and tablets provide have changed and impacted every form of communication and commerce.

The ways that companies market goods and services, how they support customers, and certainly how they engage current employees and recruit new ones barely resemble many of the practices and processes from just a few years ago.

Consumers expect information in real-time, with multiple delivery mechanisms, and the ability to sometimes participate in the process of production and delivery. And if a brand fails to act responsibly and respond positively to these seismic shifts, well they run the risk of being left behind.

In the HR and recuiting space, companies are also increasingly mindful of their public face, the messages and implied promises that their employer brand makes to their communities. What does the company believe? What do they reward? What kinds of people like to work there? What does it mean to be 'one of them'?

Employer brand is about all this and even more. This week on the show we will talk about the 'new' employer brand - open, social, and co-created, with Jake Dunlap - VP at Glassdoor.com, the leading site for employer reviews, information, and discussion. What does it mean for organizations? How can they 'win' at this game? What is the role of the employee? Employer brand conversations are always lively - I hope you can join us!

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