Kristy Craig Anderson How to Create and Build Your Brand

Shell Brodnax interviews indsutry expert Kristy Craig Anderson regarding her topic at RESACON 2017.

Our jam-packed session is full of actionable insight on defining what BRAND really means, identifying branding in other companies, defining who WE are, who our COMPANY is, and how to efficiently tell our brand story to prospective clients from the beginning (or even mid-point) of our staging journey. This fun session is targeted to stagers in their first 2 years of business, but insight is useful for any stager looking to brand or re-brand their business effectively!

Learning Objectives

1. Define “branding” , why it’s effective, and how to do it

2. Leave with 3 key words that define your brand and ideas on what that brand “looks like” in a logo, website, client communication, and company culture

3. Leave with 3 brand strategies to begin working on or implementing tomorrow!