SFI and the Southeast

SFI and the Southeast US has had an interesting interaction. Join us as Southeast Green interviews Jason Metnick, Senior Vice President, Customer Affairs, Sustainable Forestry Initiative® (SFI Inc.)

Jason has a third-party forest certification system in North America. The SFI® standard, one of the largest sustainable forestry certification programs in the world, is based on principles and measures that promote sustainability including measures to protect for water quality, biodiversity, wildlife habitat, species at risk and forests of exceptional conservation value.

As Senior Vice President, Jason works directly with companies in the wood, paper and packaging supply chain including forest landowners, manufacturers, merchants, wholesalers, converters, printers and end users to promote the SFI program and provide market access to SFI certified organizations. Jason also oversees the Office of Label Use and Licensing. The SFI® Office of Label Use and Licensing encompasses over 280 companies, universities, conservation groups and state agencies that represent over 250 million acres (more than 100 million hectares) of forestland across North America. The Office of Label Use and Licensing administers the rules and procedures for SFI on-product label usage.