Soma Time With The Olympic Meme

I'm getting a head start posting this preview just in case the world's attention ISN'T on Vancouver by the time we get to next WED. In case you aren't among the immediate family or the marketing circle of what is a circus tent of media, professional athletes, and those cute fuzzy people called amateurs, you may not realize there's an encore to the X Games going on. Join me as we profile some of the names and faces that are wafting across the somasphere to a Wheaties box near you. When did we start branding heroes? Do the Olympics mean what they used to mean to us in say 1980? We'll hit the SAPEVINE to get the take from "Socialomics" author Erik Qualman - who is a big deal btw - check out his stuff on SOCIALNOMICS.NET - All this plus your questions from my new vent line on SOMASPACE.ORG -"What's On Your Nerves?" some Soma Nuse on the Health Care Bill set for FEB 25th, and whatever else I think is driving us all nuts. Maybe we'll spend a minute on pitchers and catchers reporting! For more on my work visit SOMASPACE.ORG - Be sure and sign-up for my new woo webletter "OVI" - share the solution without revolution...