STAND OUT: Tools To Master The 8 Fundamentals Of Standing Out In Business by Winnie Brignac Hart and Lorrie Brignac Lee.
This on demand audio is a part of the The Game Changer Network Series. Chicke Fitzgerald interviews Winnie Brignac Hart and Lorrie Brignac Lee. The original live interview was 8/26/16.
In today’s complex business environment, having a superior product or service is not enough to distinguish a company from its competitors, nor can advertising alone command the attention and loyalty of customers. What’s needed is a consistent and genuine message that communicates the company’s core values, beliefs, and purpose – in short, a brand.
As identical twin sisters, the authors have developed a heightened awareness of the importance of perception and reality. From their first-hand experience of dealing with misperceptions and working hard to refine their individual identities, they’ve honed the ability to perceive differences in other people, companies, and brands. In STAND OUT, Hart and Lee have distilled this ability to help companies see themselves more objectively into a set of tools and exercises, such as the Brand Traffic Control Radar Tool, the Brand Traffic Control Assessment, the Brand Positioning Assessment, and the One-Page Marketing Plan.
Ultimately, a company’s product or service becomes an obvious choice as an extension of its story. The key is authenticity – aligning what an organization communicates about its products or services with what it truly is.
Hart and Lee are founders of TwinEngine, a Houston-based strategic marketing and creative agency.
Their website is twinengine.com/
To purchase the book click HERE