MASTERING THE NEW MEDIA LANDSCAPE: Embrace the Micromedia Mindset by Barbara Cave Henricks and Rusty Shelton
This on demand audio series is a part of the Executive Girlfriends Group Vignette Series. Chicke Fitzgerald interviews Barbara Cave Henricks. The original live interview was 4/1/16.
The giant brands that once dominated the media landscape—Oprah, the New York Times, NPR, CNN—have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more.
Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show that to navigate through this modern terrain, you need to think more like a media executive than a marketer. The key lies in mastering three crucial categories of media—earned, owned, and rented—and knowing how to integrate each for maximum success. By using this proven strategy, you can create a positive feedback loop that will generate massive momentum and grow a large, loyal audience for your message.
Barbara is President & CEO of Cave Henricks Comunications. Rusty is Founder and CEO of Shelton Interactive.
The websites are about/barbara-cave-henricks and https://sheltoninteractive.com/
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