This on demand audio series is a part of the Executive Girlfriends Group Vignette Series. Carolyn Cauceglia is interviewing Pamela Danziger. The original live interview was 10/7/11.
In Putting The Luxe Back In Luxury, discretionary spending expert Pam Danziger, redefines today’s luxury market, segmenting it by the obvious demographics of age and income, and by the more nuanced characteristics of life stage and lifestyle, which better explain consumer relationships with high-end brands.
Author Pam Danziger is founder of Unity Marketing, a boutique market research firm specializing in consumer insights for marketers and retailers that sell luxury goods and experiences.
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