This on demand audio series is a part of the Executive Girlfriends Group Vignette Series. Chicke Fitzgerald is interviewing Marti Barletta. The original live interview was 08/12/11.
Women overall hold 50 percent of managerial and professional positions these days and, among them, PrimeTime Women are in the most senior positions with the most spending authority. Most marketers are unaware of the power of the PrimeTime market, who the PrimeTime Woman really is, and how to effectively capture her business. It is a moment of marketing opportunity unparalleled in history. Marti Barletta tells us who she is and how to win the heart, mind, and business of the Boomer big spenders—PrimeTime Women. A Wharton MBA, Barletta founded her consulting think tank, The TrendSight Group (www.TrendSight.com), to help companies pull ahead of the competition by boosting their marketing, sales, recruiting and retention effectiveness with women. As the recognized international authority on marketing to women, Barletta is frequently quoted on CBS Evening News, ABC Money Matters, MSNBC’s Squawk Box and NPR’s Talk of the Nation, as well as in the Wall Street Journal, New York Times, Fast Company, Business Week, Entrepreneur and many other publications worldwide.
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