This on demand audio series is a part of the Executive Girlfriends Group Vignette Series. Chicke Fitzgerald is interviewing Kelly McDonald. The original live interview was 07/08/11.
In “How to Market to People Not Like You, Know It or Blow It, Rules for Reaching Diverse Customers", author Kelly McDonald details how to create a deep, emotional connection between your product and the new, diverse consumer and how to recognize these differences and tailor your product, message or marketing efforts to reflect the consumers’ uniqueness.
Kelly McDonald is president of McDonald Marketing, named one of the top ad agencies in the U.S. by Advertising Age. Kelly is an expert in multicultural marketing and marketing to consumer values.
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