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Selecting and Protecting Your Brand

  • Broadcast in Business
Solo Talk

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Friday November 4th at Noon EST Attorney Mark L. Donahey joins Donna Amos to discuss trademark law and the importance of selecting and protecting a strong brand.


Mark L. Donahey is an Associate Attorney with Erik M. Pelton & Associates, PLLC, an innovative intellectual property law firm in Falls Church, VA, serving small businesses and entrepreneurs throughout the United States since 1999. Mark advises clients on Federal trademark law. He has helped numerous clients register their brands with the United States Patent and Trademark Office, and he regularly represents clients in trademark disputes and appeals before the Trademark Trial and Appeal Board.


Mark will discuss the fundamentals of intellectual property and trademark law, the importance of intellectual property protection to small businesses and entrepreneurs, and tips for selecting and protecting a strong brand. Mark will also discuss some of the challenges small businesses have traditionally faced when protecting their brands and the ways the legal profession has evolved in recent years to meet the particular needs of start-ups, small businesses, and entrepreneurs.


Mark will share about what makes a good brand name, why trademark and intellectual property are particularly important to small businesses and entrepreneurs, and why it is important to protect your brands and how to do so.


Connect with Mark:
Mark L. Donahey,
Erik M. Pelton & Associates, PLLC

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