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Bill Tancer - Author of Click and GM Global Research with HITWISE

  • Broadcast in Social Networking



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Bill is a leading authority on what people are really doing online and what it means for business and society. Join us for a discussion with Bill about what is happening on the Social Media front, with facts and figures to back it up! Mining his company's database of more than 10 million Internet users every day, Bill answers questions about what people are really doing online and how they use Internet-based services, from searching to commerce and online giving.

Brilliantly adept at understanding the patterns in this data, Bill also speaks on what our behavior means—how we think and act, as consumers, citizens and Net surfers, what are the hot new trends, how we interact with one another.

Bill is the author of Click: What Millions of People Are Doing Online and Why It Matters—Unexpected Insights for Business and Life.

Offering a truly unique and all-new perspective on human behavior, Click analyzes how we search on the Internet, where we go, and what we do there. The results are surprising and indispensable to companies trying to reach consumers and anyone interested in the evolution of the Net-connected life.

Bill Tancer is general manager of global research at Hitwise, the world's leading online competitive intelligence services company. He is widely quoted on the latest Internet trends. He appears as a frequent guest on CNBC and has been quoted in major print and online media.

Bill writes a weekly column for Time magazine ( called "The Science of Search" and a weekly column for The Wall Street Journal called "Click."