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In this episode of Social545, Carlos and Saba discuss two major announcements from Instagram and Twitter. We chat about how we feel these recent changes will effect power users and whether they were the right strategic moves. Also, we take a deep dive into a few of the most recent Snapchat brand campaigns that have paved the way for B2C marketing on Snapchat. We will highlight what other brands can learn from Taco Bell's successful Cinco de Mayo lens and how Zillow is looking to capture their audience through their SnapHouse campaign.
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