3 Lessons Learned from Candace Payne’s Viral Facebook Live Video

In this episode of Social545, Carlos and Saba chat about the Facebook Live video that reached over 150+ million viewers on Facebook. On May 19th, Candace Payne turned on Facebook Live to document her recent Chewbacca mask purchase from Kohl's and was stunned at the outpouring virality of her contagious laugh. Her video has been seen globally and has brought her overnight fame as she's now been on Good Morning America and visited Facebook HQ. Saba and Carlos discuss the three main takeaways brands can learn from this event and how they too can seize the moment and begin leveraging Facebook Live and their fans as their most lethal marketing tool. 

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