Our Terms of Use and Privacy Policy have changed. We think you'll like them better this way.

3 Lessons Learned from Candace Payne’s Viral Facebook Live Video

  • Broadcast in Social Networking
Social 545

Social 545


Follow This Show

If you liked this show, you should follow Social 545.

In this episode of Social545, Carlos and Saba chat about the Facebook Live video that reached over 150+ million viewers on Facebook. On May 19th, Candace Payne turned on Facebook Live to document her recent Chewbacca mask purchase from Kohl's and was stunned at the outpouring virality of her contagious laugh. Her video has been seen globally and has brought her overnight fame as she's now been on Good Morning America and visited Facebook HQ. Saba and Carlos discuss the three main takeaways brands can learn from this event and how they too can seize the moment and begin leveraging Facebook Live and their fans as their most lethal marketing tool. 

Please email social545podcast@gmail.com for show suggestions or booking inquiries.


Subscribe on iTunes:

Listen on BlogTalkRadio:

Add Saba on Snapchat:

Add Carlos on Snapchat:

Discover the 5 ways your business can be leveraging Snapchat:

Facebook comments

Available when logged-in to Facebook and if Targeting Cookies are enabled