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What Beyoncé Taught Red Lobster About Social Media

  • Broadcast in Social Networking
Social 545

Social 545


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In this episode, Saba and Carlos discuss the Twitter-verse frenzy because Red Lobster failed to understand the importance of real time marketing. Despite their miss, Red Lobster has seen a 30% increase in sales since Beyonce named the restaurant chain in her new song titled “Formation”. Listen as we round up this conversation around real time marketing and its importance in social media.

5 Key Takeaways:

  • How Beyoncé made Red Lobster trend on Twitter
  • Why Red Lobster took 8 hours to respond
  • What marketers can learn about real-time on social media
  • The importance of always being "on" in social media
  • Is Peach dead or still alive?


About Social 545:

Social 545 is a weekly interactive show hosted by Saba Sedighi and Carlos Gil which features what's trending in social media. Watch LIVE on every Thursday at 5:45pm PST / 8:45pm EST.

Please email for show suggestions or booking inquiries.

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