Join us this morning as we talk about redirecting efforts in social.
We will be joined this morning by Randy Barnes who has poked at direction and branding many times and has enjoyed good success while he moved others to the back burner, or the round file. If he joins we'll be discussing a recent success that he had with a project called Hamburger Square.
Some years ago we had a "Guru" from the real estate marketing world on the show and he and Ken had a little on air battle royale over "re-creating yourself (or your brand) in Social Media". That was some 6 or 7 years ago and Ken's version is alive and well. When something is not working, change it. That change may even include a re-branding of your services, a re-direction of your personal focus, or even a new "identity" for your business or yourself. The idea that we cannot re-label the things we do is absurd.
"There are many reasons why a professional services firm might consider rebranding. Most of them are firmly rooted in a need to reposition the firm in the marketplace." - hingemarketing.com