Be Selfish

Guest Ron Finklestein and I discuss Being Selfish as it applys to small business leaders. Ron shares personal client stories that evidence his point. Selfishness is not bad, in fact it is the focus that occurs that brings a small business the best benefit. He specifically talks about marketing and the focus needed to clearly understand your targeted market AND clearly knowing the Outcomes you provide to your customers. What I like to say is you have to know the RO not just the I.