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Answering Client Cost Objections; Small Biz Credit Myths, Super Bowl Ads;

  • Broadcast in Business
Small Business Digest

Small Business Digest


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John Oechsle, CEO of Swiftpage discusses what Super Bowl ads can teach small businesses.

Martin Limbeck, an international sales authority and author of NO Is Short for Next Opportunity: How Top Sales Professionals Think, says next time a client says you're too expensive be ready with a stock phrase to fire back with.  The key is to say it swiftly, clearly, firmly and resoundingly he says.

Levi King of Creditera talks about debunking SMB credit misconceptions: Access to credit has been identified as a top growth concern for small businesses during the economic recovery. But while this is the case, many small businesses don’t know what they don’t know.

Successful small business leaders, experts, accountants, lawyers and other specialists offer advice, guidance, strategies and suggestions to help small business managers increase profits, add sales, better manage cash flow, improve employee management and streamline operations.

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