“When the going gets tough, the tough use the media.” In these changing times, the need to be seen and heard above the roar of the crowd is far more challenging than ever before. Successful entrepreneurs make sales when they use media to tell the world about who they are…what they’re selling and what’s next? As a small business you want sales too. What you need are the same cost-effective, targeted media tactics and interview techniques that successful businesses use to win in this competitive marketplace. Some of the most valuable business and marketing skills today are navigating the media; getting past the gatekeepers, creating soundbites that go viral and creating pitches that "get the word out" about who you are, what you do…and what's next? Anytime, any place, anywhere. Gayl Murphy, Founder of Interview Tactics joins Anita Campbell for an in-depth discussion on: 1.) How to “tell it to sell it” on TV, radio, print, and online, and what each media wants from you 2.) The 4 QUESTIONS you will always be asked every time you meet the media, or any gatekeeper 3.) SOUNDBITES and PITCHES - why they're crucial, especially when the clock is ticking 4.) Translating your story into the LANGUAGE OF THE MEDIA 5.) WHAT THE MEDIA WANTS from you…so you can give it to them 6.) BRANDING YOURSELF each and every time you walk out the door, or go online.