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The Experience Economy: How to move from commodity to experience

  • Broadcast in Entrepreneur
Small Business Radio

Small Business Radio


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Shane Ketterman, founder of Gorilla-Force, and Five Forces Group, started his businesses based on years of experience as an IT professional and his passion for marketing, social media, and being a change agent. Besides getting ready to launch Gorilla-Force, Shane is working on an e-book/conference called "Rewire"; A term and concept for getting businesses and potential entrepreneurs motivated and inspired by rethinking how business is and will be. Today, he will be sharing his insights on how to move from commodity to experience. In other words, how to take a service or product that is viewed as a commodity - and make it an extremely valuable experience.