Long Tail SEO: Get Fast Traction With Google

Tom McConnon, Product Manager of LotusJump, delves into the topic of the importance of the "long tail" to small businesses, since many SMB owners don't know what keywords to target or how to effectively target them with link building. Case in point: A used book store owner might aspire to rank on the first page of Google for the keyword phrase "used books." But while this phrase is searched thousands of times each month, it's also massively competitive and won't drive very qualified traffic. Instead, the owner should consider a series of "long tail" keywords that are less competitive and drive very qualified traffic. In this show, Tom will share "long tail" keyword research and SEO tips that every small business owner can benefit from.