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Kaplan University/Graham Holdings Targets African Americans via BET, VH1 & MTV

  • Broadcast in Education
Sherri Jefferson

Sherri Jefferson


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This episode will discuss how Kaplan University a division of Graham Holdings and Kaplan Higher Education Group is targeting African Americans via BET, VH1 and MTV with advertisment and solicitation for attendance at their schools.  Graham Holdings and Kaplan has engaged in illegal and unethical acts in recruiting as well as financial aid matters. The ads are misleading and fail to disclose the cost associated with attending the school and the student debt that will result as a consequence of attendance.  The Ads also fail to disclose that in Georgia, the school is an online program only (KU) and the programs of study for most students returning to school are difficult to attain via online services, which leads to greater drop outs.  (Graham Holdings Company "GHC")