Clarity, Part I: What Are You Selling?

Get real, get clear about what you're selling. You're not selling widgets or services. You're selling the solution to a problem.  In this first episode in our new CLARITY series, award-winning writer and marketing expert Jeanne Grunert helps you clarify and define what exactly you're selling. We'll talk about figuring out the language your customers need to hear to respond, to self-identify with what you are selling. Then we'll talk about how to write your sales, marketing and advertising messages so that they focus with laser-like precision on selling solutions.  We're kicking off a great new three-part series this November here on the Seven Oaks Consulting Small Business Marketing Show.  Join us!

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Jeanne Grunert is an award-winning writer and marketing expert with over 20 years of experience.  She's the founder and president of Seven Oaks Consulting, offering copywriting services, money saving marketing strategies, and marketing planning that helps you acquire, retain and create loyal customers.  She's the author of The Tripartite Marketing System and The Art of Effective Social Networking, both available on Lulu.com or Amazon.com  Learn more at Seven Oaks Consulting.