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Testing 1, 2, 3: How to Structure a Direct Mail Test

  • Broadcast in Marketing
Seven Oaks Consulting

Seven Oaks Consulting


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Direct mail marketing offers the unique advantage of testing components of the offer, timing, list and creative methods used to see which one makes the most money or gains the best response. Join direct marketing expert Jeanne Grunert for this installment of Direct Marketing School and learn the basics of structuring a direct mail marketing test.