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Selling K-12 Learning Services: Your Next Big Thing?

  • Broadcast in Marketing
Selling to Schools

Selling to Schools


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During EdNet 2012, the annual ed tech industry conference, a few hundred industry executives were treated to a general session entitled “Farewell Products. Hello Services.” A well-respected group of panelists made the case for sea change in our business models, from product-centric selling to service-centric growth, profits, and market position. So, if your company relies on selling products to schools, how do you gauge the impact on your business? What should you be doing now to ensure a smooth ride on the coming wave of learning services and to avoid wipe out? During this 15-minute program, editor and publisher Glen McCandless interviews one of the EdNet panelists, industry researcher and analyst Tyson Greer, CEO of Ambient Insight. Tyson offers her perspective on what’s happening and opportunities that you might grab hold of.  Listen and behold!