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Identity Crisis

  • Broadcast in Entrepreneur



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As some of you may know, we've been having a bit of an identity crisis here at Roundpeg.

For years, Lorraine used the @roundpeg Twitter account as both her personal account as well as the company account. But as the company grew and evolved, that situation became more and more difficult for Lorraine and the rest of the Roundpeg team.

A few months ago, Lorraine finally made a clean break and divided her persona into two distinct parts: @roundpeg and @lorraineball.

This week, we'll be talking about why we made this decision and how other small business owners or solopreneurs can deal with the issue of just where they stop and the company begins on social media.