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Talent. In show-biz terminology "talent" doesn't mean superlative skill--it means "actors". So if you want to make a book trailer that goes far beyond the stock image-type scroll-generic voiceover category, you have to start with talent.
In The Book of Paul, most of the characters are unlike any you've ever read (or hopefully encountered). They are complex, multi-layered, and often deceptive in their intentions. In other words, exactly the kind of characters actors dream about playing! The ones that demand the most talent from the "talent."
After a lengthy casting and audition process, four exceptional actors nabbed the four principal roles. For this very special show, they'll read extended scenes from the trailer and talk about what it's like to "become" characters that travel down the darkest roads imaginable.