http://www.blogtalkradio.com/revivenycInterviews and conversations on building a brand that speaks and engages the end user. enBlogTalkRadio.com. All Rights Reserved.Sat, 15 Jun 2019 12:45:00 GMTMon, 02 Jan 2012 21:00:00 GMTMarketingBlogTalkRadio Feed v2.0https://dasg7xwmldix6.cloudfront.net/hostpics/68720489-f010-424a-9901-24ddbb429fcf_blog_talk_logo.jpghttp://www.blogtalkradio.com/revivenycInterviews and conversations on building a brand that speaks and engages the end user. feeds@blogtalkradio.comBlogTalkRadio.commarketing,branding,social media,revive nyc,brand id,brand identity,rachel maskell,business development,design,brandrevivenycnoInterviews and conversations on building a brand that speaks and engages the end user.episodichttp://www.blogtalkradio.com/revivenyc/2012/01/02/heres-to-a-disruptive-new-yearMarketinghttp://www.blogtalkradio.com/revivenyc/2012/01/02/heres-to-a-disruptive-new-year/#commentshttp://www.blogtalkradio.com/revivenyc/2012/01/02/heres-to-a-disruptive-new-yearMon, 02 Jan 2012 21:00:00 GMTHere's to a Disruptive New Year! 2011 was a lot of building towards something fresh and something new. 2012 feels like it's coming on to the scene with great energy and pazzaz! What are you doing to take advantage of that and how can you capitalize on riding the coat tails of the New Year? Come join us to learn how! 00:16:00revivenycnorevivenyc,social media,online marketing,branding,design2011 was a lot of building towards something fresh and something new. 2012 feels like it's coming on to the scene with great energy and pazzaz! What are you dohttp://www.blogtalkradio.com/revivenyc/2011/12/26/rescheduled-power-of-images-1Marketinghttp://www.blogtalkradio.com/revivenyc/2011/12/26/rescheduled-power-of-images-1/#commentshttp://www.blogtalkradio.com/revivenyc/2011/12/26/rescheduled-power-of-images-1Mon, 26 Dec 2011 21:00:00 GMTRescheduled: Power of Images Images are a big way we communicate. What images are you using to help share how you can help others? How do you use images in your practice?  Where do you source these images? Listen in to today's call to learn best practices for images, where to source them, and how to use them to make an impact on your sales! 00:15:00revivenycnosocial media,marketing,branding,brand id,revive nycImages are a big way we communicate. What images are you using to help share how you can help others? How do you use images in your practice?  Where dhttp://www.blogtalkradio.com/revivenyc/2011/12/19/whats-your-praxisMarketinghttp://www.blogtalkradio.com/revivenyc/2011/12/19/whats-your-praxis/#commentshttp://www.blogtalkradio.com/revivenyc/2011/12/19/whats-your-praxisMon, 19 Dec 2011 21:00:00 GMTPower of ImagesImages are a big way we communicate. What images are you using to help share how you can help others? How do you use images in your practice?  Where do you source these images? Listen in to today's call to learn best practices for images, where to source them, and how to use them to make an impact on your sales! 00:15:00revivenycnosocial media,marketing,branding,communication,revive nycImages are a big way we communicate. What images are you using to help share how you can help others? How do you use images in your practice?  Where do youhttp://www.blogtalkradio.com/revivenyc/2011/12/12/setting-the-stage-for-2012Marketinghttp://www.blogtalkradio.com/revivenyc/2011/12/12/setting-the-stage-for-2012/#commentshttp://www.blogtalkradio.com/revivenyc/2011/12/12/setting-the-stage-for-2012Mon, 12 Dec 2011 21:00:00 GMTSetting the Stage for 2012 In marketing terms we're already waaaay behind for the New Year! But have no fear...in today's call we will be discussing the key areas that need to be outlined in order to set up 2012 for success.  Target areas of discussion will be the theme of the year, goals for the practice, and unique positioning to improve your communication to clients and prospects. See you there! 00:16:00revivenycnosocial media,marketing,branding,brand id,revive nycIn marketing terms we're already waaaay behind for the New Year! But have no fear...in today's call we will be discussing the key areas that need to be outlinehttp://www.blogtalkradio.com/revivenyc/2011/12/05/holiday-helpersMarketinghttp://www.blogtalkradio.com/revivenyc/2011/12/05/holiday-helpers/#commentshttp://www.blogtalkradio.com/revivenyc/2011/12/05/holiday-helpersMon, 05 Dec 2011 21:00:00 GMTHoliday Helpers The marketing season is picking up fast! Where are you in the line-up? Have you gotten your eblats out, your gift cards ready, your holiday specials mapped out?  What tools are available to simplify this process and keep your message going out to your community? Stay tuned and we'll let you know a few great tricks and tools to improve your holiday marketing.  00:16:00revivenycnosocial media,marketing,branding,brand id,revive nycThe marketing season is picking up fast! Where are you in the line-up? Have you gotten your eblats out, your gift cards ready, your holiday specials mapped outhttp://www.blogtalkradio.com/revivenyc/2011/11/28/speaking-of-newslettersMarketinghttp://www.blogtalkradio.com/revivenyc/2011/11/28/speaking-of-newsletters/#commentshttp://www.blogtalkradio.com/revivenyc/2011/11/28/speaking-of-newslettersMon, 28 Nov 2011 21:00:00 GMTSpeaking of Newsletters Why should you bother with a newsletter? It seems like such a waste of time and too many emails to deal with, right? Wrong! Of course if you want to build your business and have good communication to your clients and those that are interested in your products and services you need to build a relationship with them.  00:16:00revivenycnosocial media,marketing,branding,brand id,revive nycWhy should you bother with a newsletter? It seems like such a waste of time and too many emails to deal with, right? Wrong! Of course if you want to build yourhttp://www.blogtalkradio.com/revivenyc/2011/11/21/building-content-to-build-trustMarketinghttp://www.blogtalkradio.com/revivenyc/2011/11/21/building-content-to-build-trust/#commentshttp://www.blogtalkradio.com/revivenyc/2011/11/21/building-content-to-build-trustMon, 21 Nov 2011 21:00:00 GMTBuilding Content to Build Trust How do you develop trust with on line relationships? You need to share! In the business world sharing translates to developing content that comes from you but others too. Building content can be in the form of blog posts, videos, newsletters, audio files, etc. Once you have the content you need to get out there and spread it! Join us for today's show where we will talk about how to build content and how it impacts the relationships with your existing prospects and clients. 00:16:00revivenycnosocial media,marketing,branding,brand id,revive nycHow do you develop trust with on line relationships? You need to share! In the business world sharing translates to developing content that comes from you buthttp://www.blogtalkradio.com/revivenyc/2011/11/14/whats-your-praxisMarketinghttp://www.blogtalkradio.com/revivenyc/2011/11/14/whats-your-praxis/#commentshttp://www.blogtalkradio.com/revivenyc/2011/11/14/whats-your-praxisMon, 14 Nov 2011 21:00:00 GMTKnow your Why Do you know why you're in business? Do you share this vision to your team regularly? Can you speak about your vision? Your WHY is what people are drawn to more than what you do. There are plenty of businesses that can produce what you do, but what makes you different and stand out. What is your mission that guides every thing you do?  In today's call we will discuss the importance of the Why and how to define it so you can accurately communicate it. Join us! 00:15:00revivenycnosocial media,marketing,branding,brand id,revive nycDo you know why you're in business? Do you share this vision to your team regularly? Can you speak about your vision? Your WHY is what people are drawn to morhttp://www.blogtalkradio.com/revivenyc/2011/11/07/principle-of-giving-and-receiving-in-marketingMarketinghttp://www.blogtalkradio.com/revivenyc/2011/11/07/principle-of-giving-and-receiving-in-marketing/#commentshttp://www.blogtalkradio.com/revivenyc/2011/11/07/principle-of-giving-and-receiving-in-marketingMon, 07 Nov 2011 21:00:00 GMTPrinciple of Giving and Receiving in Marketing As Thanksgiving is around the corner I wanted to highlight how giving thanks will help businesses to grow and have a more substantial impact on the world. If your in business to make a difference the principles of giving and receiving are imparative to implement. 00:15:00revivenycnosocial media,marketing,branding,brand id,revive nycAs Thanksgiving is around the corner I wanted to highlight how giving thanks will help businesses to grow and have a more substantial impact on the world. If yhttp://www.blogtalkradio.com/revivenyc/2011/10/31/whats-your-praxisMarketinghttp://www.blogtalkradio.com/revivenyc/2011/10/31/whats-your-praxis/#commentshttp://www.blogtalkradio.com/revivenyc/2011/10/31/whats-your-praxisMon, 31 Oct 2011 20:00:00 GMTExtract the Ghosts from your Marketing! Happy Halloween everyone! Do you feel like there are lingering ghosts and goblins in your marketing? Do you keep taking the same approach expecting different results and wondering why it's not having the impact you were hoping for? In today's call we're going to talk about getting a fresh start to your marketing and extracting the ghosts, the old energy, from your strategy. 00:14:00revivenycnosocial media,marketing,branding,brand id,revive nycHappy Halloween everyone! Do you feel like there are lingering ghosts and goblins in your marketing? Do you keep taking the same approach expecting different rhttp://www.blogtalkradio.com/revivenyc/2011/10/24/whats-your-praxisMarketinghttp://www.blogtalkradio.com/revivenyc/2011/10/24/whats-your-praxis/#commentshttp://www.blogtalkradio.com/revivenyc/2011/10/24/whats-your-praxisMon, 24 Oct 2011 20:00:00 GMTWhat's Your Praxis Your praxis is about moving from theory into practice. For me it's about truly practicing what we preach. As health practitioners this couldn't be more important than with any other industry. They are looking to you for insight and a realistic approach to getting well.  Your praxis is also about building your brand id. Listen in today as we delve into what praxis is and how it can help you to build a brand that's worth spreading! 00:16:00revivenycnosocial media,marketing,branding,brand id,revive nycYour praxis is about moving from theory into practice. For me it's about truly practicing what we preach. As health practitioners this couldn't be more importahttp://www.blogtalkradio.com/revivenyc/2011/10/17/marketing-for-the-holidays-pt-2Marketinghttp://www.blogtalkradio.com/revivenyc/2011/10/17/marketing-for-the-holidays-pt-2/#commentshttp://www.blogtalkradio.com/revivenyc/2011/10/17/marketing-for-the-holidays-pt-2Mon, 17 Oct 2011 20:00:00 GMTMarketing for the Holidays pt 2     The holiday season will be upon us before we know it! Do you know what you want to promote for the holidays? Do you have a plan laid out for how you will be reaching your market?  We want you to be prepared for the season by taking the time to establish key pieces of material and structure to get the head start you need for success! Listen in to this 2 part series for marketing in the holidays. The first part will focus on generating ideas while the second part will focus on implementation...as we know success requires both! See you there! 00:10:00revivenycnosocial media,marketing,branding,holiday season,advertisingThe holiday season will be upon us before we know it! Do you know what you want to promote for the holidays? Do you have a plan laid out for how you whttp://www.blogtalkradio.com/revivenyc/2011/10/10/marketing-for-the-holidaysMarketinghttp://www.blogtalkradio.com/revivenyc/2011/10/10/marketing-for-the-holidays/#commentshttp://www.blogtalkradio.com/revivenyc/2011/10/10/marketing-for-the-holidaysMon, 10 Oct 2011 20:00:00 GMTMarketing for the Holidays   The holiday season will be upon us before we know it! Do you know what you want to promote for the holidays? Do you have a plan laid out for how you will be reaching your market?  We want you to be prepared for the season by taking the time to establish key pieces of material and structure to get the head start you need for success! Listen in to this 2 part series for marketing in the holidays. The first part will focus on generating ideas while the second part will focus on implementation...as we know success requires both! See you there! 00:16:00revivenycnomarketing,holiday marketing,branding,social media,revive nycThe holiday season will be upon us before we know it! Do you know what you want to promote for the holidays? Do you have a plan laid out for how you willhttp://www.blogtalkradio.com/revivenyc/2011/10/03/building-your-brand-with-facebookMarketinghttp://www.blogtalkradio.com/revivenyc/2011/10/03/building-your-brand-with-facebook/#commentshttp://www.blogtalkradio.com/revivenyc/2011/10/03/building-your-brand-with-facebookMon, 03 Oct 2011 20:00:00 GMTBuilding your brand with Facebook Facebook has made changes but it is still a top social media platform to connect with prospect and clients. How can you use it to develop your brand further? To build community? Join me for a branded perspective on Facebook for your practice. These insights can help you break through your social media plateau! 00:15:00revivenycnofacebook,branding,social media,marketing,revive nycFacebook has made changes but it is still a top social media platform to connect with prospect and clients. How can you use it to develop your brand further?http://www.blogtalkradio.com/revivenyc/2011/09/26/language-of-designMarketinghttp://www.blogtalkradio.com/revivenyc/2011/09/26/language-of-design/#commentshttp://www.blogtalkradio.com/revivenyc/2011/09/26/language-of-designMon, 26 Sep 2011 20:00:00 GMTLanguage of Design "All objects contain information that goes well beyond their immediate use or appearance. In some cases, objects like cell phones and computers exist to provide us with access to complex systems and networks, behaving as gateways and interpreters. Whether openly and actively, or in subtle, subliminal ways, things talk to us, and designers help us develop and improvise the dialogue. " ~ Talk to Me exhibit at MoMA.  Design is more than looking good - it's a combination of style and function. Understanding how design works and its importance will help you to position your marketing material to get the results you're looking for.  00:15:00revivenycnodesign,marketing,revive nyc,MoMA,branding"All objects contain information that goes well beyond their immediate use or appearance. In some cases, objects like cell phones and computers exist to providhttp://www.blogtalkradio.com/revivenyc/2011/09/19/brand-to-lastMarketinghttp://www.blogtalkradio.com/revivenyc/2011/09/19/brand-to-last/#commentshttp://www.blogtalkradio.com/revivenyc/2011/09/19/brand-to-lastMon, 19 Sep 2011 20:00:00 GMTBrand to Last Why brand? Well... What do you want to do with your practice? Where will your life experience take you? Will your business come with you? There are many reasons to brand your business but some of the questions above help to highlight how branding can give your business the longevity it needs to support you.  Join us at 4.  00:15:00revivenycnobranding,marketing,design,brand id,revive nycWhy brand? Well... What do you want to do with your practice? Where will your life experience take you? Will your business come with you? There are many reashttp://www.blogtalkradio.com/revivenyc/2011/09/12/using-a-dashboard-to-drive-your-businessMarketinghttp://www.blogtalkradio.com/revivenyc/2011/09/12/using-a-dashboard-to-drive-your-business/#commentshttp://www.blogtalkradio.com/revivenyc/2011/09/12/using-a-dashboard-to-drive-your-businessMon, 12 Sep 2011 20:00:00 GMTUsing a Dashboard to Drive your Business How do you know if you're business is successful? You need to have figures! Okay, I know that it isn't the only way to know if your business is a success, but it will help you to determine where to invest more time and energy and when to change strategies. Without numbers we are being guided by our emotions and it should be no suprise that our emotions can sometimes be muddled! I am all for using intuition in business, but a combined strategy of hard cold facts and intuition is a much stronger platform to build on.  This week join me on an exercise of how to develop your dashboard so you can really drive your business. See you there! 00:15:00revivenycnoROI,brand identity,marketing,business development,Rachel MaskellHow do you know if you're business is successful? You need to have figures! Okay, I know that it isn't the only way to know if your business is a success, buthttp://www.blogtalkradio.com/revivenyc/2011/08/29/developing-your-marketing-plan-pt-3Marketinghttp://www.blogtalkradio.com/revivenyc/2011/08/29/developing-your-marketing-plan-pt-3/#commentshttp://www.blogtalkradio.com/revivenyc/2011/08/29/developing-your-marketing-plan-pt-3Mon, 29 Aug 2011 20:00:00 GMTDeveloping your Marketing Plan pt 3 Your marketing plan is the blue print by which you, or your team, can go to work. It is the template for developing an action plan and determining how to check your ROI (return on investment). Without a defined plan how do you know if you are on the right track? In this week's show we will be taking you through the questions that need to be answered to develop a strong, comprehensive marketing strategy. Get ready to launch and feel inspired to work on your business! See you there!  00:16:00revivenycnomarketing,brand identity,social media,business goals,strategyYour marketing plan is the blue print by which you, or your team, can go to work. It is the template for developing an action plan and determining how to checkhttp://www.blogtalkradio.com/revivenyc/2011/08/22/developing-your-marketing-plan-pt-2Marketinghttp://www.blogtalkradio.com/revivenyc/2011/08/22/developing-your-marketing-plan-pt-2/#commentshttp://www.blogtalkradio.com/revivenyc/2011/08/22/developing-your-marketing-plan-pt-2Mon, 22 Aug 2011 20:00:00 GMTDeveloping your Marketing Plan pt 2 Your marketing plan is the blue print by which you, or your team, can go to work. It is the template for developing an action plan and determining how to check your ROI (return on investment). Without a defined plan how do you know if you are on the right track? In this week's show we will be taking you through part 2 of the questions that need to be answered to develop a strong, comprehensive marketing strategy. Get ready to launch and feel inspired to work on your business! See you there! 00:15:00revivenycnobrand,brand identity,marketing,business development,Rachel MaskellYour marketing plan is the blue print by which you, or your team, can go to work. It is the template for developing an action plan and determining how to checkhttp://www.blogtalkradio.com/revivenyc/2011/08/15/developing-your-marketing-plan-pt-1-1Marketinghttp://www.blogtalkradio.com/revivenyc/2011/08/15/developing-your-marketing-plan-pt-1-1/#commentshttp://www.blogtalkradio.com/revivenyc/2011/08/15/developing-your-marketing-plan-pt-1-1Mon, 15 Aug 2011 20:00:00 GMTDeveloping your Marketing Plan pt 1 Your marketing plan is the blue print by which you, or your team, can go to work. It is the template for developing an action plan and determining how to check your ROI (return on investment). Without a defined plan how do you know if you are on the right track? In this week's show we will be taking you through the questions that need to be answered to develop a strong, comprehensive marketing strategy. Get ready to launch and feel inspired to work on your business! See you there! 00:15:00revivenycnoreturn on investment,brand identity,marketing,business development,Rachel MaskellYour marketing plan is the blue print by which you, or your team, can go to work. It is the template for developing an action plan and determining how to checkhttp://www.blogtalkradio.com/revivenyc/2011/08/08/you-are-your-brandnot-your-businessMarketinghttp://www.blogtalkradio.com/revivenyc/2011/08/08/you-are-your-brandnot-your-business/#commentshttp://www.blogtalkradio.com/revivenyc/2011/08/08/you-are-your-brandnot-your-businessMon, 08 Aug 2011 20:00:00 GMTYou are Your Brand...not Your Business It is easy to get caught up in the pressure of doing, doing, doing and not taking the time to step back and plan or assess one's business. No matter how big or small a business needs attention to it's development. In this week's episode we will continue with the importance of a brand identity and how keep yourself feeling replinished from your business...not drained. We'll cover some basic strategies on how to have your business go to work for you as well as how to leverage your time for the greatest impact. See you there! 00:15:00revivenycnobrand,brand identity,marketing,business development,Rachel MaskellIt is easy to get caught up in the pressure of doing, doing, doing and not taking the time to step back and plan or assess one's business. No matter how big orhttp://www.blogtalkradio.com/revivenyc/2011/08/01/branding-vs-brand-identityMarketinghttp://www.blogtalkradio.com/revivenyc/2011/08/01/branding-vs-brand-identity/#commentshttp://www.blogtalkradio.com/revivenyc/2011/08/01/branding-vs-brand-identityMon, 01 Aug 2011 20:00:00 GMTBranding vs Brand Identity I had the pleasure of listening to a bit of David Tyreman the other day and he said something that resonanted with me and the direction I have been moving in with clients...the difference in creating a brand identity vs branding. The latter is simply having a logo and a "look" and the former is understanding who you are and what makes you different and stand out. Many health practitioners have been hesitant to stand out in a crowd for fear of FDA or similar...but I believe the only way we are going to make a difference is to start showing that we're different! Learn more about developing your brand identity during our next show, Branded. 00:16:00revivenycnodavid tyreman,branded,brand identity,health care,marketingI had the pleasure of listening to a bit of David Tyreman the other day and he said something that resonanted with me and the direction I have been moving in whttp://www.blogtalkradio.com/revivenyc/2011/07/25/the-art-and-science-of-website-buildingMarketinghttp://www.blogtalkradio.com/revivenyc/2011/07/25/the-art-and-science-of-website-building/#commentshttp://www.blogtalkradio.com/revivenyc/2011/07/25/the-art-and-science-of-website-buildingMon, 25 Jul 2011 20:00:00 GMTThe Art and Science of Website Building The website industry is one of the most variable industries out there. The quality of work, the focus of the work, and execution are inconsistent across the board, so how do you know who to trust and who to work with?  These are just a couple of the questions we will be addressing in this week's talk. If you're looking to redo your website or get started for the first time...don't miss this show! 00:14:00revivenycnowebsite,small business,marketing,design,digital mediaThe website industry is one of the most variable industries out there. The quality of work, the focus of the work, and execution are inconsistent across the bohttp://www.blogtalkradio.com/revivenyc/2011/07/18/to-buy-or-not-to-buyMarketinghttp://www.blogtalkradio.com/revivenyc/2011/07/18/to-buy-or-not-to-buy/#commentshttp://www.blogtalkradio.com/revivenyc/2011/07/18/to-buy-or-not-to-buyMon, 18 Jul 2011 20:00:00 GMTTo Buy or Not To Buy Facebook is growing as a marketing tool and businesses from large to small are catching on. One trend we are seeing at Revive is exponential growth in 'likes' from what appears to be bogus Facebook accounts or even just purchasing likes. What is this about? To Buy or Not To Buy will be addressing the pros and cons of purchasing 'likes' and whether or not it is a good investment for small businesses. 00:12:00revivenycnofacebook,marketing,social media,ROI,small businessFacebook is growing as a marketing tool and businesses from large to small are catching on. One trend we are seeing at Revive is exponential growth in 'likes'http://www.blogtalkradio.com/revivenyc/2011/07/04/making-first-impressionsMarketinghttp://www.blogtalkradio.com/revivenyc/2011/07/04/making-first-impressions/#commentshttp://www.blogtalkradio.com/revivenyc/2011/07/04/making-first-impressionsMon, 04 Jul 2011 20:00:00 GMTMaking First Impressions If a photograph is worth 1000 words, how can they be used effectively for marketing? Join Rachel Maskell and photographer Mike Mabes (mikemabes.com) to learn the difference and importance of good photography for marketing your business. 00:05:00revivenycnomarketing,photography,digital design,Mike Mabes,Rachel MaskellIf a photograph is worth 1000 words, how can they be used effectively for marketing? Join Rachel Maskell and photographer Mike Mabes (mikemabes.com) to learnhttp://www.blogtalkradio.com/revivenyc/2011/06/20/discovering-your-marketing-needsMarketinghttp://www.blogtalkradio.com/revivenyc/2011/06/20/discovering-your-marketing-needs/#commentshttp://www.blogtalkradio.com/revivenyc/2011/06/20/discovering-your-marketing-needsMon, 20 Jun 2011 20:00:00 GMTDiscovering your Marketing Needs Do you know what your business needs to be successful? What type of content should you be creating? How well is your message reaching your target market? Join Rachel Maskell, on the debut show of Branded, for some thought provoking questions and discovering your marketing needs! 00:16:00revivenycnosocial media,rachel maskell,branding,marketing plan,creative briefDo you know what your business needs to be successful? What type of content should you be creating? How well is your message reaching your target market? Join