Lauren McCabe Herpich is the founder of Why Not Girl! She recently left her digital marketing position at a Fortune 100 company to take the risk of entrepreneurship and start Why Not Girl!, a website empowering women to get inspired and get out there - try new things, live life as an adventure and say Why Not! Now Why Not Girl! has been recognized by Forbes Magazine as one of the Top 100 Best Websites for Women. Lauren holds a Masters of Integrated Marketing Communication from Northwestern University’s Medill School and Bachelors in Journalism and Media Arts from the University of Arizona. A native of New Jersey, Lauren has become quite the nomad living in Tucson, Arizona, Washington, D.C. and Chicago. Lauren currently lives in Berkeley, CA with her husband Chris and their beta fish Grappe.