5 Secrets Revealed: How To Win The Sale Everytime

Today's Real Estate Coaching Radio podcast answers this question from a show fan:

Should I ignore 'lowball' offers? (as the listing agent)

• You are required to present ALL offers.
• How you handle a lowball is different if it's your ONLY offer, especially if the house has been on the market a while.
• Find out WHY it was low...is that all the buyer was qualified for?  Are they culturally conditioned to negotiate more than you or your seller would like
• Counter every offer unless it was low because they buyer CAN'T afford more.
• Provide comparables embedded in your counter as 'addendum A'.
• Ultimately if the deal doesn't come together, it's a great opportunity to get a price adjustment.

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