Applying Lean or Six Sigma to Marketing - A Conversation with Business901 President Joe Dager

What is Value Stream Marketing? Can Lean Six Sigma be applied to marketing? To hear the answer to these and many other questions you'll not want to miss today's discussion with Business901 President Joe Dager, a specialist in areas such as Lean Six Sigma Marketing and Achieving Expert Status. Business901 utilizes your Value Proposition to position your marketing as a response to your Customers and Prospects decision making path. They utilize Lean and Six Sigma tools such as DMAIC, Agile, Kanban and Value Stream Mapping as part of their services and product offerings. They are implementable systems that work in the real, not enough time, not enough people world we operate in. Their methods simplify the marketing process, not complicate it. If you visit the Business901.com website, you can download the Value Stream Marketing eBook. If you have a question for Joe during the show call 213-325-3434.