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Cloud in the SMB Space

  • Broadcast in Technology
Cloud Computing and Technology

Cloud Computing and Technology


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Join us as we speak with Kathy Sadden of Xerox. Kathy is the senior vice president of ITO Marketing and Pursuit Management for Xerox Business Services, a position she has held since June 2009. Kathy is responsible for the marketing, advisor relations and pursuit management operations functions for the Americas ITO area.

Her responsibilities include developing messaging and marketing campaigns, including cloud, healthcare and ITO services, for both existing and new logo clients; providing oversight for the new business and base pursuit management process for both ITO and healthcare; additionally overseeing references, client satisfaction survey, client council, analyst evaluations and advisor relations. She is also responsible for the development and maintenance of all collateral messaging and value prop, internal and external communications, and, partner and client events.

Prior to joining Xerox, Sadden was vice president of marketing and integrated sales for The Everest Group. Reporting directly to the CEO and founder, she built a marketing plan and team from the ground up, and was responsible for the firm’s global marketing and sales plans and functions. She developed and was responsible for outside industry relations, which included executive-to-executive relations, as well as responsible for integrating sales across all lines of business, which included directly managing sales personnel, budgets, territories and targets.

She spent 13 years at CSC in a variety of roles, including managing director for both consulting and ITO, managed the Dallas consulting office (responsible for the P&L for sales and delivery), practice director, partner and account manager. She also held several positions at Price Waterhouse Consulting and at Texas Oil and Gas.