TEI 112: Lean marketing for product managers

Global Product Management Talk is pleased to bring you the next episode of...

The Everyday Innovator with host Chad McAllister, PhD.

The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers.

About the Episode: Lean concepts are being applied across organizations, but what about applying them to marketing? To explore how Lean benefits marketing, I talked with someone who has helped many organizations fuse Lean practices into marketing. That person is Joe Dager. As product managers are frequently involved with aspects of marketing, I thought these concepts would be important to share, which is why I asked Joe to join me on The Everyday Innovator.

Joe Dager describes himself as the chief antagonist of Business901, a firm specializing in bringing the continuous improvement process to sales, marketing, and service.  His process thinking comes from over thirty years in marketing within a wide variety of industries as applied with Lean concepts. Joe has been part of several start-ups, a few turnarounds and now works creating digital marketing processes, primarily with SaaS-type companies.

From the discussion, product managers and innovators will learn:

1. what Lean marketing is,
2. how to measure the benefits of Lean in marketing,
3. the steps for fusing Lean into your marketing work,
4. helpful tools to use, and
5. how to navigate the necessary culture change.