Global Product Management Talk On How to Do Product Marketing Without Marketing Your Product Dennis Shiao, Director, Product Marketing, INXPO And Author, "Generate Sales Leads With Virtual Events" Discusses Effective Product Marketing Strategies
It’s 2013. Do you know where your customers are? I can tell you one thing: they’re more elusive than ever before. They don’t open your emails. They don’t answer your phone calls. They ignore your marketing. They’re in complete control and they’ll only engage with you when they’re ready.