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Dennis Shiao, Director, Product Marketing, INXPO & Author,

  • Broadcast in Business



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Global Product Management Talk On How to Do Product Marketing Without Marketing Your Product Dennis Shiao, Director, Product Marketing, INXPO And Author, "Generate Sales Leads With Virtual Events" Discusses Effective Product Marketing Strategies

It’s 2013. Do you know where your customers are? I can tell you one thing: they’re more elusive than ever before. They don’t open your emails. They don’t answer your phone calls. They ignore your marketing. They’re in complete control and they’ll only engage with you when they’re ready.

Dennis says, "I'm looking forward to sharing thoughts and ideas with the Global Product Management community. I hope to provide information that product managers and product marketers can apply to their jobs - and more importantly, learn new things that I can apply to mine."