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A Labor of Love - CommuniTEA at Numi

  • Broadcast in Business
Planet Good Radio

Planet Good Radio


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This week on Planet Good Radio, the founders of Numi Tea, brother and sister Ahmed and Reem, join us to discuss their original business vision–to revive the serenity, creativity, and comfort that is inspired by the simple art of tea–and to do so in a sustainable, socially conscious way. Both artistic souls and world explorers, the two siblings have combined their belief in the transcendental properties of tea with their individual passions for photography, art, and culture. Ahmed, the master alchemist behind Numi’s blends, discovered the calming simplicity of tea and herbal teasans while living in Prague, Czech Republic, where he co-owned and ran two teahouses. A distinguished photographer, Ahmed used his artistic and intuitive nature as a foundation for his innovative and artisan approach to the blending of teas. Fluent in English, Arabic, French, German and Czech, Ahmed is a citizen of the world; each pot of Numi tea is an amalgamation of his worldly cultural knowledge, his in-depth understanding of teas, and his appreciation for quality. Ahmed’s sister Reem has a background that is almost as diverse as the selection of Numi teas. Before the advent of Numi, Reem, a Biomedical Engineer, moved to Italy to nurture her artistic aspirations. Reem has exhibited her artwork around the world in San Francisco, New York City, Melbourne, and Florence. But you don’t need to be a globetrotter to admire her artwork-Reem’s original paintings are also exhibited on each one of Numi’s packages. Inspired by her brother’s photos and by the meditative nature and timeless essence of tea, Reem painted Numi’s artwork using oil on small tin plates, with imagery that evokes a slower, more contemplative way of being. Reem believes that tea, like art, has a universal essence and is a portal for self-reflection.