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Gypsies, Tea and Conscious Capitalism

  • Broadcast in Business
Planet Good Radio

Planet Good Radio


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This week, Zhena is here to talk about her success with her sustainable award winning brand of pure organic tea that has turned into the fastest growing company on the gold coast: Zhena’s Gypsy Tea. In 2000, Zhena’s son Sage was born with a severe health defect. Barely making ends meet, and with no health insurance to cover Sage’s mounting medical costs, Zhena was faced with a serious challenge. Determined to earn the income necessary to support the needs of her son she used her degree in aromatherapy, love of tea and a small collection of money from friends and family to produce and start selling tea out of a cart on California street corners. Believing that selling her tins of tea could alter fate, Zhena became a purveyor of hope and the founder of Gypsy Tea. Today Sage is a healthy, energetic boy and the company has become more than just a product. Zhena’s Gypsy Tea doesn’t just market products, it markets meaning. These teas are made with a commitment to social responsibility, sustainability and the well-being of others. Apart from dedicating her company to blending her teas with the finest, highest grade of natural oils, herbs, fruits, and organic leaves, Zhena has committed her company to green practices. These include focusing on how the ingredients in her products are grown, the re-usable packaging that is used, even the tea bags play a role in promoting social good.