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Jeff Klein: Working for Good

  • Broadcast in Business
Planet Good Radio

Planet Good Radio


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The words "business" and "social change" may seem contradictory, but the fact is a successful business may be the most powerful force for positive change in the world today. In Working for Good, Jeff Klein, one of the visionaries and driving forces behind Spinning, Seeds of Change, ChiRunning, and other forward-thinking brands presents a how-to guidebook for becoming a "conscious entrepreneur"--one who addresses social issues while running a profitable business based on integrity and self-actualization. Putting the tools of conscious business development firmly in our hands, Jeff Klein takes readers step by step through the five keys to Working for Good, showing how to: * Express your humanity through full awareness and embodiment while engaging others with your work * Establish purpose grounded in principles that sustain both your business and your virtues * Generate rich experiences in and outside of work through a network of spirited connection and collaboration For anyone who has yearned to make a comfortable living in service of real social change, Jeff Klein offers an essential read that is at once deeply inspirational and wholly practical:Working for Good. About the Author Jeff Klein is the CEO of Cause Alliance Marketing(tm), an organization that designs and produces collaborative cause-related marketing programs that address social issues while fulfilling the business objectives of alliance partners. He currently serves as executive director and chief activation officer for FLOW--a non-profit dedicated to "liberating the entrepreneurial spirit for good" cofounded by John Mackey, CEO of Whole Foods Market, and educational entrepreneur Michael Strong. Jeff Klein has consulted for the Esalen Institute, the National Geographic Society, GlobalGiving,the Institute of Noetic Sciences, and more.