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Marketing/branding on tight budgets, especially for small biz, entrepreneurs

On-Demand Episodes

It's really easy to get a book published today. Heck, you can probably run it off at Staples! :) But what's going to get it noticed above the competition? What's going to make YOU seem like the expert in your field? That takes promotion on TV,... more

Attracting, Not, Chasing, Your Clients! Hal Weinshank, owner of Clients Calling, in San Diego, talks about a major key in running a successful business in Part 2 of our conversation. (See last week.) Hal talks about avoiding the "victim... more

Have you built your business from the inside out? There really is something the premise that you have to love what you do. Listen as business coach and marketing strategist, Hal Weinshank of Clients Calling.com, based in San Diego,... more

If you're trying to scattershot your services/message to all media outlets, you may be diminishing your image...and ability to attract YOUR clients. What is niche marketing...and why does it work? PR wizard Frank Strong of VOCUS, a major... more

According to the National Family Caregivers Association 65 million people, 29% of the U.S. population, provide care for a chronically ill, disabled or aged family member or friend during any given year and spend an average of 20 hours per... more

It's very easy to let marketing your biz to slide off your radar of to-do responsibilities. That's especially true if you work from home...as about 7 million of you do. This pre-recorded episode is directed to home businesses, but tune in... more

That's the message from Monique Caradine and it's a message we're rebroadcasting. Monique talks about creating multiple income streams, by diversifying your marketing efforts...maybe a web site, AND an e-book AND... more

My guest is J. Rene Ward, owner of Best Agents in Texas, a real estate company that provides buying, selling, leasing and investment services to a wide range of clients in the Austin area. J. Rene became an expert brander, first as a... more

Still trying to get a handle on Twitter? Is it even for you? Learn more from Katharine O'Moore-Klopf, brilliant medical copyeditor, who's almost made a second career out of Twitter. She's Wendy J Meyeroff guest on the August 23... more

There'll be a re-airing of the popular episode on Increasing Your Productivity, with expert Leslie Shreve for the Aug. 16th episode. Enjoy!